Advertising with PaydayPERX

Put your advertising in the hands of consumers with immediate buying power!

The big picture

It’s Friday, and you’ve just gotten your paycheck. What are your plans for this weekend? Where do you want to go, what do you feel like seeing or doing? Some great ideas are printed right on your check! Places to eat, to shop, to enjoy yourself! And since your paycheck is also in your hand, you’ve got the money to spend on the things you want to do.

Who is PaydayPERX?

PaydayPERX was developed to provide affordable and effective advertising by placing ads on the back of payroll paycheck stubs and direct deposit slips. This puts advertising in front of a captive audience that literally has money-in-hand. The obvious advantage of this format is that everyone looks at their pay stub, and is very likely to utilize the advertising using the money the consumer has just received.

How it works

PaydayPERX has partnered with leading payroll companies and check printers to offer you a highly effective advertising medium that delivers measurable results. You simply secure the space, work with our design team if necessary to create your ad, and then reap the benefits of this advertising medium.

When your advertisement or coupon runs with PaydayPERX, more than a million consumers - depending on the size of your buy - can see your ads on their paychecks between two and five times every month. The process is easier and less expensive than the average print ad or direct mail campaign, ranging from $15 to $52 per thousand, and unlike other direct mail methods there is virtually no wastage - in the staffing, labor and restaurant industries we concentrate on, most employees are hourly rather than salaried, and almost everyone looks at their check. In fact, 31% of users surveyed claimed they intentionally kept their check stub four months or longer. By using PaydayPERX you can reach a broad audience effectively, with a very low waste factor, and a very high response rate.

Who can I reach?

Advertising with PaydayPERX is similar to direct mail in some ways, but it can be more targeted. When you purchase a PaydayPERX buy, you're not just getting a quantity of impressions; you're also choosing a specific company or group of companies where your advertisement will appear. In other words, rather than simply buying an undifferentiated million impressions as you might with direct mail, you can choose the specific company where your message will appear and choose how long your message will appear on their checks.
The latest distribution numbers are listed below; contact a PaydayPERX sales associate at 614-444-2435 to find out what unsold advertising space remains available with the exhibitor of your choice.

Monthly Availability:				Information gathered on Mon January 05 2009
Exhibitor	Division	Monthly Qty	Pay Schedule	Coverage Area	Deadline	Comment
Kroger	Great Lakes	160000	weekly	OH WV MI	2008-03-07
Kroger	King Soopers	70000	weekly	CO NM UT WY	2008-03-07
Kroger	Southwest	100000	weekly	TX LA	2008-03-07
Kroger	Delta	40000	weekly	TN KY MS AR MO	2008-03-07
Kroger	Cincinnati	70000	weekly	OH KY IN	2008-03-07
United	East	110000	every other week	AK AL AR AZ CO CT DC DE FL GA HI IA ID IL IN KS KY LA MA ME MD MI MN MO MS MT NC ND NE NH NJ NM NV NY OH OK OR PA RI SC SD TN TX UT VA VT WA WI WV WY	2008-03-07
United	California	40000	every other week	CA	2008-03-07
Midwest Staffing	various staffing firms	80000	weekly	IL IN OH KY	2008-03-07
A&P Grocery Stores	all	284000	weekly	CT NY NJ DC DE MD IN PA	2008-03-07	Includes: Northeast US Waldbaums, A&P Liquor, Super Fresh, Food Emporium, Food Basics, Pathmark
@work staffing	all	47000	weekly	AZ CA DE FL IL IA KY MA NC SC TN VA TX PA	2008-03-07

Quarterly Availability:				Information gathered on Mon January 05 2009
Exhibitor	Division	Monthly Qty	Pay Schedule	Coverage Area	Deadline	Comment
Darden Restaurants	all	603100	weekly	AL AR AZ CA CO CT DC DE FL GA HI IA ID IL IN KS KY LA MA ME MD MI MN MO MS MT NC ND NE NH NJ NM NV NY OH OK OR PA RI SC SD TN TX UT VA VT WA WI WV WY	2008-02-19	Printing April, May, June 08 in February!

Insert Availability:				Information gathered on Mon January 05 2009
Exhibitor	Division	Monthly Qty	Pay Schedule	Coverage Area	Comment
Safe Auto	invoices	375000	1 per mo on 15th	AZ GA IL IN KY LA MS MO OH OK PA SC TN TX	Invoices sent to customers monthly; 2-sided insert inside this envelope.
Macy's Inc.	All	700000	weekly	AL AZ CA CO CT DE FL GA HI ID IL IN KS KY LA MA MD ME MI MN MO MS MT NC ND NE NH NM NV NJ NY OH OK OR PA RI SC SD TN TX UT VA VT WA WI WV WY	send to all, by region, or by state.
CBS Staffing	midwest	90000	weekly	MI IL IN OH KY
CBS Staffing	west	35000	weekly	CA TX WA
CBS Staffing	east	25000	weekly	AL NY MA PA NJ MD VA NC TN SC GA