Advertiser Success Stories
We know how effective and popular our ad space on paychecks, payrolls inserts, W2 forms, and employeee benefit sites is, but you don't want to just take our word for it. We've been getting rave reviews from our advertisers for years, and we've collected a sample of great responses from some of our major advertisers to help you estimate the potential benefits of advertising with PaydayPERX.
H&R Block, 2006-2008
The Numbers:
- Duration: Nov 2006 - March 2007
- Media: W2 Envelopes, W2 inserts, paychecks, payroll inserts
- Placement Costs: $365,000
- Revenue (tracked by unique coupon codes): Over $7,000,000
Kevin Leek, Director of Business Development, H&R Block:
"There's a receptive audience and the timing is perfect."
Clearlink Dish Network, 2008
The Numbers:
- Duration: Oct 2008-Nov 2008
- Media: paychecks
- Placement Costs: $8,800
- Redemption Rate: 2.32%
- Total Revenue: $28,500+
Ty Christiansen, Business Development, ClearLink:
"Dish Network got a great response. We used a strong offer and got a ton of calls for the cost. Most customers bought 18 month or longer contracts, and the calls kept coming after the ad was finished running - employees don't throw their stubs out so we were still getting calls months after the ad stopped running."
Sprint/Vision Wireless, 2007-2008
The Numbers:
- Duration: Dec 2007 - Feb 2008
- Total Placement Costs: $16,300
- Program Revenue: $32,300
Tim Lawson, Vision Wireless:
"We definitely saw a spike in customer activity as a result of paycheck stub marketing. We saw new orders, upgrades, other additions and an upswing in our website activity too. United Airlines responded better to this effort than other means of promoting our employee discount program, at less cost than some other things we tried. Paystub advertising gives you great bang for the buck."
Jackson Hewitt (Central Ohio Franchise)
The Numbers:
- Duration: Nov 2008-Feb 2009
- Media: W2 Envelopes, W2 Inserts
- Placement Costs: $11,000
- Total Revenue: $110,000
Charlie Malloy, Jackson Hewitt Franchise Owner
"In working with PaydayPERX, we saw immediate results that continued to increase at a steady pace throughout the campaign. What better place to put our advertising than on the document they need to redeem the offer?"
Standing Comfort Footwear 2007-2008
The Numbers:
- Duration: Oct 2007-Jan 2008
- Media: Paychecks
- Placement Costs: $36,200
- Redemption Rate: 2.81%
- Total Revenue: $115,840+
Mark Tischkoff, Owner, Standing Comfort Footwear:
"We used an aggressive offer and it definitely paid off, especially with employees at Darden and Kroger. It’s the best method we have used to reach the working people while they're actually at work! The campaign also ran strong up to (and even past) expiration rather than dropping off after the first week."
Wendy's 2004
The Numbers:
- Duration: November 2004-Feb 2005
- Media: Paychecks
- Placement Costs: $5,400
- Revenue (tracked by coupon): $17,720
Pam Swedlow, Regional Marketing Director:
"This promotion in a local market was a big success. PaydayPERX took care of designing the art for us in a time crunch and with our ad on employee checks, we saw a significant number of redemptions from employees on their lunch break."
Chipotle (2004)
The Numbers:
- Duration: August 2004-May 2005
- Media: Paychecks
- Placement Costs: $22,000
- Redemption Rate: 34.7%
- Total Revenue: $104,000
Judy Kadylak, Director of Marketing:
"We used an unconventional offer and bought out the whole back of the checks, and were rewarded with spectacular return (35%!!!) and revenue from this promotion. Only PaydayPERX delivered the footprint of the demographics we wanted along with the flexibility to accommodate our vision and message. Our partnership delivered results and customers exceeding our expectations. The combination of a great media with a unique offer that had very high perceived value put this one into the record books for us when we opened these locations."